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Selected work · Case study

Vantelope Campervan hire

My own campervan business and my toughest client. A warm, editorial site for a hand-built, dog-friendly van made for slow trips along the east coast.

Visit the live site
Industry
Campervan hire
Services
Web design and build
Location
Sydney, NSW
Year
2026

The brief

The brief: what they had and what they needed

Before

What I had

  1. A hand-built LDV van with a kitchen, hot showers, solar, a projector and room for the dog.
  2. An old site that undersold it, with five-star Camplify reviews doing all the heavy lifting.
  3. Forty how-to topics and nine manuals that guests needed on the road, scattered across PDFs.

After

What I needed

  1. A site that sells the feeling of the trip, not the spec sheet.
  2. A tour of the van, room by room, so people can picture themselves in it.
  3. A handbook guests can search at a campsite with one bar of signal.

The homepage

The road first then the details

The Vantelope homepage: a white campervan on a coastal road at sunset, under the headline Take the long way home

Challenge and solution

Challenge and solution

TheChallenge

Sell a feeling, not a vehicle.

Campervan sites tend to read like a spec sheet: berths, litres, kilowatts. My guests are booking slow mornings, sandy dogs and campfires, so the site had to make them feel the trip before they looked at the price.

TheSolution

Four rooms. One road.

A tour that switches between the kitchen, bedroom, bathroom and outdoor room, real guest reviews, three suggested journeys from Sydney, a trip planner that writes the enquiry, and a 40-topic handbook guests can search on the road.

Not a hotel. Not quite camping Something rather better

Design notes

The thinking behind the pages

  1. 01

    Feeling first

    Sunset roads, campfire footage and an editorial serif set the mood before a single price appears.

  2. 02

    Room by room

    The tour splits the van into kitchen, bedroom, bathroom and outdoor room, each with its photo and everything that’s packed.

  3. 03

    Dogs are guests too

    A whole section on travelling with your dog, because for a lot of guests that’s the deciding factor.

  4. 04

    Help on the road

    Forty searchable handbook topics, custom icons and every manual to download, so nobody’s squinting at a PDF at dusk.

Selected screens

Built for the road

The Vantelope home page on a phone
Home
The Vantelope rates page on a phone
Rates

Outcome

Wanderlust before the first click

  • A homepage that sells the trip, not the specs
  • A room-by-room tour of the van
  • A trip planner that writes the enquiry for you
  • A handbook guests can search on the road
See it live vantelope.net

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