Selected work · Case study
IAIAI Technologies AI music technology
A cinematic, product-led website for a suite of artist-first AI music tools, with a strong point of view on creative ownership.
Visit the live site- Industry
- AI and music technology
- Services
- Web design and build
- Location
- Australia
- Year
- 2024
The brief
The brief: what they had and what they needed
Before
What they had
- Three AI products, Geanie, QuiBot and Mymic, each with a different job to explain.
- One big idea: Independent Artists Informing Artificial Intelligence. That’s the name. IAIAI. Clever.
- Subject matter heavy on creative DNA, vocal DNA, copyright and attribution. Not exactly light reading.
After
What they needed
- A site that feels creative, human and cinematic, not like a lab report.
- Each product with its own personality, all clearly part of one family.
- Plain language, so a musician gets it in one read, and trusts it.
The homepage
Cinema first then the science
Challenge and solution
Challenge and solution
TheChallenge
Make AI feel human.
AI music tech gets dense, abstract and hard to trust very quickly. The site had to explain creative DNA, artist consent, voice protection and AI-assisted composition, and still be a pleasure to move through.
TheSolution
One idea. Three products. Clear paths.
Each product gets its own page and personality, while the navigation keeps the family clear. Visitors move from the big idea to Geanie, QuiBot, Mymic, the founder and contact without losing the thread.
Not a black box A creative system built for artists
Design notes
The thinking behind the pages
- 01
Idea first
The site leads with one argument: independent artists informing artificial intelligence. A human reason to care, before any tech appears.
- 02
No decoding
Geanie, QuiBot and Mymic each get their own story, so nobody has to decode technical language to see what each one does.
- 03
Proof, not hype
Each product page backs the idea up with a clear story about copyright, attribution, voice protection and creative lineage.
- 04
Movement with manners
Big cinematic sections, animated transitions and carefully paced text. Plenty of momentum, still fully custom and under control.
Selected screens
One family three personalities
Outcome
Memorable complex tech, given a shape
- A cinematic homepage with a clear product family
- Clear paths to the story, the founder and each tool
- Big ideas in plain language
- Artist consent and copyright, front and centre
Need something similar?
A custom website for your business, from $1,000, ready for review in 5 business days.
Start your site