Selected work · Case study
Conway + Wise Interior design studio
A refined website for a Sydney interior design and decoration studio, built around story, trust and visual calm.
Visit the live site- Industry
- Interior design
- Services
- Web design and build
- Location
- Sydney, NSW
- Year
- 2024
The brief
The brief: what they had and what they needed
Before
What they had
- A brand built on story, connection and collaboration. Lovely words. Hard to put on a screen.
- Beautiful residential projects, and two different services, Interior Decoration and Interior Scout, that needed telling apart.
- High-end work from two very down-to-earth designers.
After
What they needed
- A website as considered as their rooms. Calm, but never boring.
- Clear paths to the studio, the services and the work, so nobody has to hunt.
- Room for the photos to do the talking. Interior designers can spot a template from across the room, so: no template.
The homepage
Story first then atmosphere
Challenge and solution
Challenge and solution
TheChallenge
Make high-end feel friendly.
Interior design can feel intimidating. Nobody wants to email a studio and wonder if they can afford the cushions. The site had to say expert without saying expensive, and explain Interior Decoration and Interior Scout without turning into a price list.
TheSolution
Big photos. Calm words. Clear paths.
Large imagery, restrained type and plenty of white space give it the feel of a magazine. Underneath, it’s all business: clear routes to the studio story, projects, services, testimonials and contact.
An invitation into a beautifully considered space Not a catalogue
Design notes
The thinking behind the pages
- 01
Story first
The homepage opens with their belief that every good design starts with a great story. Feelings first, services second.
- 02
No guessing
Decoration, sourcing, styling and shopping help each get their own space, so visitors know what’s on offer and where to click next.
- 03
Work with context
Project pages like Parsley Bay get room for the brief, the scope and the photography credits. The work looks substantial because it is.
- 04
Calm, not boring
Type, spacing and a little understated movement do the work. No heavy page-builder effects, nothing spinning.
Selected screens
Pages that carry the brand
Outcome
Considered before a word is read
- A homepage that sells the feeling first
- Clear paths, no hunting
- Two services, finally easy to tell apart
- Project pages that prove the point
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