SEO stands for Search Engine Optimization. It is the process of optimizing a website in order to improve its ranking in search engine results pages (SERPs). The goal of SEO is to make a website more visible and appealing to both users and search engines, so that it can attract more organic traffic.
SEO involves a variety of techniques and strategies, including keyword research, content creation and optimisation, link building, and technical optimisation. The objective is to improve the visibility of a website in search engine results, with the aim of increasing its organic traffic and boosting its rankings for relevant keywords.
Effective SEO can have a significant impact on a website's visibility, helping it to rank higher in search results, reach a wider audience, and drive more organic traffic. However, it can also be a complex and time-consuming process, requiring a combination of technical knowledge, creativity, and strategic planning.
Turbo Studio provides the early stages of SEO including metatags, relevant headers, keyword content (for optional extra content writing) and technical optimisation such as accessibility. Anything further should be explored by the client through SEO experts.