Quiet confidence. Uncompromising silhouettes. SANG / FROID explores the tension between strength and softness — clothes that offer shelter from the elements and space for self-expression.
For Winter 26, sculptural coats meet oversized cable knits, elongated scarves and decisive leather boots. Deep oxblood cuts through black and ivory, while generous proportions and tactile textures bring warmth, movement and depth to every look.
Each silhouette is conceived as part of a personal wardrobe: layered instinctively, worn with conviction, and interpreted by the individual. A collection for the ones who feel everything — and choose how much to reveal.
ENTER THE HOUSE ↗Enveloping wool. Decisive leather. The tension between shelter and statement.
Explore the design vocabulary. Collection imagery is an editorial interpretation; enquiries are handled through our stockist network.
Sang-froid: the ability to remain composed when everything around you moves.
Our concept begins with that tension. Clothes that feel protective, yet never hidden. Bold volume. Precise lines. Red as an instinct, black as a constant.
Winter 26 explores the space between strength and softness: an enveloping coat, a scarf caught in motion, the grounded weight of a boot.
VIEW THE CAMPAIGN ↗A fictional founding story, written for the SANG / FROID concept.
For imagined founder Alex Ren, the starting point was a simple question: could a winter coat feel like both protection and an expression of self? The answer became the first language of SANG / FROID — generous volume, a precise shoulder and a silhouette with room to move.
Ren’s creative perspective draws on the contrasts of city life: hard architecture and soft interiors, public composure and private feeling. Those opposites shape a wardrobe in which an oversized knit can feel as decisive as tailoring, and a flash of oxblood can change the mood of an entire look.
Named for the French expression for composure under pressure, the house places feeling beneath a calm exterior. Black provides the foundation, ivory brings light, and red supplies the pulse. The intention is personal rather than prescriptive: a clear design vocabulary that leaves space for the wearer.
Winter 26 introduces that point of view through sculptural coats, substantial knitwear and tactile accessories. It is conceived as the opening chapter of the house — an exploration of how clothing can hold warmth, strength and individuality in the same silhouette.
“STYLE IS— ALEX REN, FOUNDER
A POINT
OF VIEW.”
The house begins with a coat: a familiar garment reconsidered as a space for warmth, movement and self-expression. Its generous shape offers shelter without disappearing into the background. That first idea extends through the wardrobe, balancing the practical needs of winter with the desire to feel completely, unmistakably like yourself.
Black, ivory and oxblood establish a visual language that carries from sculptural outerwear to substantial knitwear and tactile accessories. Each shade plays a distinct role: depth, light and energy. Together, they create connections across the collection, allowing contrasting textures and proportions to be layered with an intuitive sense of harmony.
Winter 26 introduces the house through pieces that move between the intimacy of getting dressed and the energy of the city. Enveloping coats, oversized jumpers and decisive boots establish the opening silhouette. This chapter sets the tone for a wardrobe with composure on its surface and feeling at its core.
Architectural silhouettes frame the body without restricting it. Sculptural shoulders, generous sleeves and elongated lines create a dialogue between structure and movement. From an enveloping coat to an oversized knit, every proportion has a purpose: to offer warmth, freedom and a distinctive presence that feels entirely and unmistakably your own.
Brushed wool, smooth leather and substantial cable knits bring depth to the winter wardrobe. Softness meets structure; matte surfaces meet a subtle sheen. These contrasts invite a closer look and a more instinctive way of dressing, where the weight, warmth and movement of each layer become part of its expression.
Clothing makes room for the person wearing it. Our diverse cast reflects a shared belief in personal expression, with each look shaped by individual attitude. Wear the volume, mix the textures and make the colour distinctly your own. The collection offers a vocabulary; you decide what it says about you.
A study in composure. Distinct voices. A shared instinct. Nothing to prove.
Bold outerwear meets the raw geometry of the city. Discover the collection behind the campaign.
EXPLORE THE SILHOUETTES ↗
Discover the house through a considered selection of independent spaces.
CONCEPT DIRECTORY — Retail partners and addresses will be confirmed before launch. The locations below illustrate the proposed network.
For wholesale, press and collection enquiries, view the house contact information.
CONTACT THE HOUSE ↗A question about the collection. A new perspective. A place for the house in your world.
Choose your enquiry below and tell us a little about yourself.
A POINT OF VIEW.
A CONVERSATION
WAITING TO HAPPEN.
